AI-Powered LTV/CAC Insightsfor Mobile Apps
LTV Lab gives mobile app teams precise lifetime value and customer acquisition cost analytics. Forecast revenue, run scenario simulations, and optimize your monetization strategy with native App Store and Play Store integrations.
LTV Trend & Forecast
AI Insight: Increase trial-to-paid by 8% to boost LTV to $142.50
Your dashboard shows what changed.Not why.
You're shipping features, running promos, and adjusting pricing—often all at once. When your metrics move, it's hard to know what's actually driving the change.
LTV Lab connects the dots.
AI-Powered Insights
Understand what's actually driving change
When your metrics move, LTV Lab tells you what's likely causing it—not just that something changed.
Plus cohort analysis, churn predictions, pricing experiments, and more.
Your Pro tier has 34% higher retention than Basic. Consider an intermediate tier at $14.99/mo.
Users who engage with 3+ features in week one convert 2.4x better. Add an onboarding checklist.
Users from Instagram ads have 40% higher LTV. Consider reallocating budget from Facebook.
Scenario Simulator
Test pricing and promo changes before you ship them
What happens if you raise prices 10%? Run a 20% discount for a month? Improve Day 7 retention by 5%?
LTV Lab's scenario simulator lets you model changes and see projected impact on LTV, CAC, and revenue—before you commit.
- Run unlimited what-if scenarios on pricing tiers
- Model limited-time offers and seasonal promotions
- Compare scenarios side-by-side
- See projected LTV and revenue impact instantly
Scenario Builder
Projected Impact
$138
Projected LTV
-2.9%3.6x
LTV:CAC Ratio
Healthy$2.5M
Annual Revenue
+6.2%How it works
Connect your data
Native integrations with App Store Connect and Google Play Console. No CSV exports, no manual data entry.
Track your monetization metrics
LTV, CAC, ARPU, MRR, churn, trial conversion, payback period—automatically calculated and updated in real time.
Get insights when things change
When your metrics move, LTV Lab tells you what's likely driving the change so you can act on it.
LTV
$127.40
CAC
$34.20
LTV:CAC
3.7x
MRR
$48.2K
Churn
3.2%
Trial→Paid
24.8%
Metrics Dashboard
All the metrics that matter, tracked automatically
LTV Lab calculates and tracks the core unit economics metrics for subscription and IAP-based mobile apps.
- LTV, CAC, ARPU, MRR, ARR
- Trial-to-paid conversion
- Churn rate and retention curves
- CAC payback period
Connects to the tools you already use
Native integrations with App Store Connect and Google Play Console for accurate, real-time revenue data. Plus RevenueCat, Stripe, Adapty, and more.
App Store Connect
Native Integration
Native integration with Apple's App Store Connect API for real-time iOS revenue and subscription data.
- Subscription analytics
- In-app purchase tracking
- Proceeds & taxes breakdown
Google Play Console
Native Integration
Direct connection to Google Play's reporting API for comprehensive Android revenue insights.
- Play Store revenue
- Subscription metrics
- Refund tracking
Also integrates with
...and more coming soon
Simple, transparent pricing
We're currently in limited early access. Pricing below is for general availability—early users may receive discounted rates.
Starter
For indie developers and small teams getting started with LTV analytics.
- Up to 10K MAU
- LTV & CAC tracking
- App Store Connect integration
- Basic cohort analysis
- Email support
Growth
For growing apps that need advanced forecasting and analysis tools.
- Up to 100K MAU
- Everything in Starter
- Play Store integration
- ML-powered forecasting
- Sensitivity analysis
- Custom segments
- Priority support
Enterprise
For large apps and portfolios with custom integration and support needs.
- Unlimited MAU
- Everything in Growth
- Custom integrations
- Dedicated account manager
- SLA guarantees
- On-premise option
Want early access?
We're currently working with a small group of mobile apps. If you're an app developer or a business with a monetized app on the App Store or Play Store, we'd love to hear from you.